Direct mail averages $4-$12 return per dollar spent across industries. For contractors, ROI is even higher because one job can be worth $2,000-$20,000. NSO's $697 Block Buster campaign only needs one closed job to deliver 3-28x ROI for contractors in the Niagara Region.

A 2-5% response rate is considered strong for direct mail. NSO contractor clients typically see 1-2% on first campaigns, increasing to 3-5% with repeat mailings. On a 500-piece drop, that means 5-25 inbound calls from homeowners ready to discuss their project with you.

Direct mail has a median ROI of 29% versus email's 112%, but direct mail reaches people who never see your emails. For local contractors, physical mail builds trust that digital cannot match. NSO combines both channels to maximize lead flow for Niagara Region contractors.

Google Ads average $2-$8 per click with 2-5% conversion. Direct mail costs more per impression but generates higher-intent leads. NSO's direct mail leads convert at 10-20% because homeowners who call from a mailer are ready to hire. Both channels work well together.

Yes, especially for local service businesses. NSO's Test Strike package starts at $397 for 250 doors, making it accessible for solo contractors. One closed job typically returns 5-15x your investment. Direct mail is one of the few channels that scales down profitably for small businesses.